Owner & Designer

I’m Elena, the designer behind Feria. Venezuelan-born, with Spanish and Italian roots. My background is in art direction and surface design, and I studied print and textile design in Madrid, where I learned the craft of building patterns by hand.

I illustrate and design using watercolor, gouache, and colored pencils — creating prints, textiles, and custom artwork for fashion, interiors, and lifestyle brands. Alongside client work, I release limited-edition pieces and objects through my shop.

The name Feria

The name has deep roots. Feria is a Spanish word that comes from the Arabic farah, meaning “happiness” or “to dress in happiness.” During the Moorish presence in Spain, farah evolved into feria — a word that came to mean celebration, rest, and joy.

I fell in love with it for what it represents: a moment of beauty, a day of adoration, of pause, of joy in everyday life. It’s everything I hope my work can evoke.

Feria evokes a sense of nostalgia for simpler times — when days felt slower, the air smelled like salt and sunscreen, and time wasn’t something we measured. It’s the feeling of summer afternoons, of waves and laughter, of the first lick of an ice cream cone. It’s the small rituals that make life feel generous and real.